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skip to content group plc home about overview external shareholders security and regulation leadership team committed corporates overview passive hedging active hedging hedge accounting bespoke technology dispute resolution key features technical analysis hedging facilities settlement reporting pricing institutions overview investment risk technology management fees our clients investors overview board of directors corporate governance regulatory news financial information financial highlights reports and accounts shareholder information share price information shareholders aim rule 26 contacts and advisors client login english english español nederlands italiano svenska français search effective currency hedging is a balancing act. one that requires you to ignore every distraction around you, and stay focused on your end goal. click here for an introduction to what we do the balancing elephant. at alpha, we specialise in helping corporates and institutions manage their foreign exchange exposures more effectively and efficiently. to find out what this has to do with a balancing elephant, please select your organisation type below. corporate institution the elephant in the room. there is no shortage of advice or opinions on where exchange rates are going. however, for those responsible for deciding how to manage their currency exposures, the elephant in the room is obvious – in the long-term, nobody can reliably predict the currency market. despite this, currency purchasing decisions are still frequently based on a ‘best guess’ and therefore companies remain materially vulnerable to currency risk. behavioural trends such as ‘prospect theory’ and ‘confirmation bias’ explain why this happens; what they don’t do is provide a better way for handling currency uncertainty. this is where our approach comes into play. a balancing act. at alpha, we solve the problem of exchange rate unpredictability by developing fx strategies that help businesses balance the three major variables they have to consider when hedging: how much, how far forward and when? in doing so, we give them greater control over the impact exchange rate volatility has on their profit margins, cash flow and ability to buy or sell goods at competitive prices, regardless of market performance. ignoring distractions. the main purpose of a hedging programme is to protect businesses from external distractions that can lead them to hedge disproportionately. such distractions typically consist of currency forecasts or the emotional attraction to an ‘optimal rate’. at alpha, we recognise that these distractions are steeped in speculation and will therefore naturally lead to inconsistent and uncertain results. this is why an element of formality is essential to control the impact currency volatility has on any business. a different perspective. achieving consistent and effective results often requires not only a change in strategy, but also a change in perspective. fundamentally, this means managing currency in line with your commercial objectives and competitive landscape, rather than a market view or even a target hedge rate. ultimately, we help businesses that want to outperform their competition, not the currency market. it’s not enough to be different. we’re aware that everyone claims to be different in our industry. we’re also aware that externally, the common perception is we’re all the same. whilst naturally we don’t think this is the case, we ultimately believe it’s the companies we are associated with that best illustrate we are doing something different. these include our investors (a selection of which are below) and our clients, whose testimonials you can read here . save save find out more. to find out more about the different ways we can support your business, read our approach . for examples of the clients we work with and to hear what they’ve said about us, read our testimonials . the elephant in the room. there is no shortage of advice or opinions on where exchange rates are going. however, for those responsible for deciding how to manage their currency exposures, the elephant in the room is obvious – in the long-term, nobody can reliably predict the currency market. institutions therefore have two options: do nothing, and leave the investment exposed to currency risk or implement a currency management strategy. the value of certainty vs the cost of securing it. whilst implementing a currency management strategy is typically the most logical option, it can often be time consuming and expensive. at the same time, an effective strategy for many requires hedging which can also create further problems in terms of liquidity. understandably, if the time and cost of implementing a currency management strategy balances out against, or even outweighs the protection it provides, investment managers are right to question its value. tipping the balance. at alpha, we’ve honed our to approach to ensure the value of our currency management strategies far outweigh the time and cost of implementing them. the way we do this is simple; at no upfront cost we devise a strategy that enables investment managers to achieve the certainty they desire and protect their investment’s performance. with the value of this strategy evidenced, we then provide support and technology that ensures adopting and maintaining it is simple, cost-effective and supportive of their cash flow requirements. it’s not enough to be different. we’re aware that everyone claims to be different in our industry. we’re also aware that externally, the common perception is we’re all the same. whilst naturally we don’t think this is the case, we ultimately believe it’s the companies we are associated with that best illustrate we are doing something different. these include our investors (a selection of which are below) and our clients, whose testimonials you can read here . find out more. to find out more about the different ways we can support your business, read our approach . for examples of the clients we work with and to hear what they’ve said about us, read our testimonials . © 2018 group plc contact careers regulatory info legal notice privacy and cookie policy live rates live rates -- credits search for: close loading... english dutch spanish italian × cookies we use cookies and have recently updated our privacy and cookie policy. continue browsing if you are happy with this and accept our privacy and cookie policy

URL analysis for alphafx.co.uk

https://www.alphafx.co.uk/contact/
https://www.alphafx.co.uk/#main
https://www.alphafx.co.uk/investors/corporate-governance/
https://www.alphafx.co.uk/clients/testimonials/
https://www.alphafx.co.uk/share-price-information/
https://www.alphafx.co.uk/about/security/
https://www.alphafx.co.uk/en/
https://www.alphafx.co.uk/investors/share-price-information/
https://www.alphafx.co.uk/investors/directors/
https://www.alphafx.co.uk/corporate/overview/
https://www.alphafx.co.uk/corporate/hedge-accounting/
https://www.alphafx.co.uk/corporate/key-features/pricing/
https://www.alphafx.co.uk/
https://www.alphafx.co.uk/corporate/passive-hedging/
https://www.alphafx.co.uk/contact/legal/privacy-policy/
client.alphafx.co.uk

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain name:
alphafx.co.uk

Registrant:
Alpha FX Ltd

Registrant type:
Unknown

Registrant's address:
17-27 Station Road
Reading
Berkshire
RG1 1LG
United Kingdom

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 07-Mar-2017

Registrar:
Namesco Limited [Tag = NAMESCO]
URL: http://www.names.co.uk

Relevant dates:
Registered on: 05-Feb-2009
Expiry date: 05-Feb-2019
Last updated: 07-Mar-2017

Registration status:
Registered until expiry date.

Name servers:
ns0.phase8.net
ns1.phase8.net
ns2.phase8.net

WHOIS lookup made at 12:08:53 23-Jul-2017

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2017.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS alphafx.co.uk

  PORT 43

  TYPE domain

OWNER

  ORGANIZATION Alpha FX Ltd

TYPE
Unknown

ADDRESS
17-27 Station Road
Reading
Berkshire
RG1 1LG
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 07-Mar-2017

DOMAIN

  SPONSOR Namesco Limited [Tag = NAMESCO]

  CREATED 2009-02-05

  CHANGED 2017-03-07

STATUS
Registered until expiry date.

NSERVER

  NS0.PHASE8.NET 85.233.160.69

  NS1.PHASE8.NET 85.233.160.68

  NS2.PHASE8.NET 85.233.164.62

  NAME alphafx.co.uk

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED yes

Mistakes

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